Image Reflection

10/10/2017

In order to prevent swaying your opinion one way or the other, I've decided to let you give me your thoughts before I give mine.

The image above is a Dove ad that the company ran to "highlight the fact that all skin deserves gentleness."

Instructions. Analyze the image above then answer the following question: What do you think about the ad? Ready...go!

INCLUDE: First initial AND last name AND class period.

Respond in no more than 10 sentences and no less than five. You must also reply to TWO classmate's posts. You cannot post identical comments on different classmates' posts. Posting shallow comments such as "I agree" or "I disagree" will not earn you a passing grade. Make sure your posts address the reply that you are responding to.

Be sure to--

Be clear about your position
Provide specific support for your argument
Use rhetorical devices and other grammar elements
Write EPIC Content-Engaging, Powerful, Informative, Creative

CAUTION!! Do NOT embarrass me, yourself, your class, the English department, the school or your parents with tasteless, meaningless comments. This is for a grade.

Due: Fri., Oct. 13, 2016 11:59 p.m. CST

Z. James 1st

10/11/2017 07:56:20 am

The image brings elements of whitewashing and minstrelsy to mind. It seems that the ad is saying that the Black woman turns herself into a White woman with the use of their soap.Whitewashing is a major probelm that POC deal with on a daily basis. The use of it in social media is really an outrage. Minstrelsy is the derogatory entertainment of a White person painting their face black and immaculating a Black person. It is seen in the ad that the white woman takes off her Black "coating". What if they were trying to bring minstrelsy? What if they already had it and they are just trying to expose it now?

Victor ajuobi

10/11/2017 08:34:30 am

I like this ad as i believe that promotes equality in the cosmetics industries. The ad is trying to promote that all skin can be smooth and beautiful and i like how they use a black woman and white woman to show this. They were trying to appeal to all types of people, as black people skin gets ashy so having lotion that helps with that and makes it smooth is good to me. I don't have a problem with this ad as it is trying to show that their product is for everyone. The ad promotes a good message of being for all skin types so that is a positive outlook on this ad for me. The lotion is a representation of how, when you include everyone despite their skin color it can send good vibes to their consumers.

R.Young 6th

10/11/2017 05:46:11 pm

I agree because they're just trying to get a message out to their customers, the ad picture doesn't show racism it's trying to appeal to all types of people to tell you that all types of skin can be smooth & beautiful.

T.Dawson 1st

10/12/2017 05:15:03 pm

I see where you are coming from. Diversity is always a good thing. The vibes it gives are very negative for some people. Personally , the ad makes me think that if a person uses dove enough, then they can become lighter.Maybe If the ad started diffently , there wouldn't be so many people protesting about it.

T.Shelton

10/13/2017 07:27:47 am

I agree with you but I don’t think the whole ad was thought out .

I.Chancellor 1st period

10/13/2017 06:45:51 pm

In reality, this does not promote equality in the cosmetics industry. How can that be, if the black women, on the top has a brown shirt and is partially taking the brown shirt off, while the white women is taking the brown shirt off completely, saying that black is ugly and white is not. With all honesty, how is the ad showing the product is for everyone, when it is only reaching blacks, who want to bleach their skin or become white looking. Instead, it gives me a negative feeling, that says bleach your skin, to become white looking. In conclusion, this is a message saying, “If you want to bleach your skin, then use our product, because it will get the job done.” If a person wants to bleach their skin, then the message is for them, because it sends good vibes to them.

S.Moncivais 4th

10/13/2017 10:34:05 pm

I understand your point of view Victor, because the ad was trying to send a message saying that dove is for everyone. There is a problem with controversy because people does not understand or see the same thing as you.

T.Tate1st

10/11/2017 12:16:55 pm

I believe the ad is showing that dove is a product for both races or any race . Unlike the shampoo commercials that shows only one type of hair texture .I like the ad because it doesn't just show one race so by them making a ad like that it attracts more People and it's a good look on them and the product

T.Dawson

10/12/2017 12:14:16 pm

Diversity in commercials is a beautiful thing, that I will agree with. What the problem is in this advertisement is the way the commercial is presented. It makes it look like the person is only smiling because she is going from black to white.

B.Criss 4th

10/11/2017 04:13:36 pm

I do not have a problem with the message I have a problem with the way they tried to convey the message. They should have started with the Caucasian then worked their to the African american woman, but they did not do that which caused controversy and also lead to people saying that they would stop using their products. The lack of actually thinking about how this would play out in today's society was their downfall. Other people see this add as racist because whoever wrote out this ad was thinking like maybe if we start withe African American woman and then progress that we as a minority would understand them and we did not. So next time Dove think before you post we learned that in school.

Victor ajuobi

10/13/2017 06:23:19 am

In response on to your comment, i believe that the ad was just trying to show that their product works on all type of people of any color. I don't think they weren't taking in consideration about people's feeling of the advertisement. I believe that they were trying to show that it works for everybody.

R.Young 6th

10/11/2017 05:42:17 pm

I don't really have a problem with this ad in the picture it shows that all types of skin can be smooth and beautiful, but many people don't like it because they think the ad shows racism

J.Bonilla - 4th

10/13/2017 10:09:18 pm

It does not show ALL skin types, it just shows two. It appears to be racist because it shows a darker woman transforming into a lighter woman.

D. Carter 1

10/11/2017 06:04:17 pm

I have no problem with this ad. This add is in no way racist or is it offensive. This add has brought a lot of negative attention to Dove and I don't know why. The only thing the company was trying to proclaim was that no matter what color your skin Dove comforts all. That sounds like equality to me. Some people are just so quick to jump the race gun they miss the whole message.

E. Hernandez 6th

10/12/2017 11:44:24 am

I agree, it's almost like people just want to start drama and jump to conclusions.

D. Tonche 1st pd

10/12/2017 06:03:42 pm

Because soap companies in the past depicted black people in their ads and "cleansed" them with their products they were basically saying that all black people are dirty. This dove ad has the same concept as these old ads and is perceived as racist.

Jalen Butler

10/13/2017 10:43:00 am

I agree yet why does it have to be white and black women? Why does the woman have to change? Just a couple misleading signs

Zakamion Murry 7th period

10/13/2017 08:38:22 pm

I agree with you on your comment because it is a misleading ad

J. Maple 1st

10/13/2017 05:14:46 pm

I agree to an extent. There was really no need for the amount of controversy that surrounded it, but it was controversial. I also agree that people jump to the race card, but with the high political tension, race is really the only topic of that is discussed in this country.

S. Williams 1st.

10/13/2017 07:19:10 pm

I agree with the statement that not all things involving african americans and whites are rasist to and extinct.

Summer Johnson 1st

10/13/2017 10:22:43 pm

You are right the message was to say all people can use it. However we are so manipulatized by social media that people are always quick to pull the race card and not actually look below the surface.

B. Haynes 1st

10/13/2017 11:01:44 pm

I understand your point, but with all the racial tension in the world—especially in America—it shouldn't be a surprise that people are quick to jump the race gun. Maybe Dove should have took this into consideration before releasing the ad.

D.Moseley- 4th/5th Pd

10/13/2017 11:57:57 pm

Ad as in advertisement is spelled with one d and add that’s isnused in mathematics is spelled with two . But I agree with your statement that people are quick to jump to conclusions due to ignorance. When we as people don’t know we are bound to assumptions unless we take that step with research.

Maira Servin Olvera 6th period

10/12/2017 10:38:05 am

I do not agree, this ad is being racist because colored people have the right to use whatever like white people are able to use, I can't be ugly with people i respect people i treat them the way i want to be treated.

E. Hernandez 6th

10/12/2017 11:48:28 am

I don't get what you're trying to prove, they're both using the same product.

Ty Smith 6th link

10/13/2017 07:34:42 pm

I disagree I think Dove are trying to say that African Americans are dirty.

E. Hernandez 6th

10/12/2017 11:42:58 am

I don't see how this ad is racist. I think what they're trying to say is that everyone, no matter race, should treat their skin well. I think they're trying to say that so they promote their product. Though the message they were trying to say wasn't the best. Besides that, I don't see the problem with the ad.

D. Parker

10/12/2017 07:27:24 pm

Your statement touched on how Dove tried to spread equality but fails to think about people’s views outside of your own. Yes, people are meant to be equal regardless of skin color or race, but that doesn’t mean we are the same. There are many bad examples of this exhibited everyday. The ad had the black woman become white after she is shown using the product. This is wrong because white people are often associated with being pure and cleaner than black people or other people of color. You also contradict yourself by saying there’s nothing wrong with the ad, but then saying that you see an issue. This means you notice what went wrong but are willing to take any performative activism you can get.

T.Dawson 4th

10/12/2017 11:57:16 am

There is nothing wrong with Dove trying to say that "all skin deserves gentleness" . What I have a problem with is the picture and how it doesn't really portray the "intended message". This picture reminds me of white washing and how it has persevered through history. If Dove really wants to discuss different types of skin then they should have focused on people with skin conditions. NOT RACE. The color of a person's skin does not make the general make up of their skin different.

S.Moncivais 4th

10/13/2017 10:40:17 pm

I have to agree with you ms.dawson because If dove was trying to say that Dove is for every type of skin they should try to portray that in the ad. White washing is represented here because they are basically saying if you use me often you could get white and be happy and that's wrong.

R. Garcia 1st

10/13/2017 11:12:15 pm

Although i do agree with your statement, you have to keep in mind that they used race because it is such a large issue that separates people they use race to try to show how all of the different races are beautiful, and thus unify people.

N.Brown 1st

10/12/2017 02:41:23 pm

Social Media ,takes thing into the wrong context . Dove soap knows that most of their costumers are “African American” . The way the ad was taking in a sense was wrong because in the picture it should have just been in a sense of “dirt” and not skin color .Being that dove is a certain soap ,you don’t hop in the shower clean ,you get into the shower dirty and the dirt should come off . So instead of taking the picture into racial context it should have been taken as in basically its dirt coming off and is making the person that used the product feel like a new person .

D. Tonche

10/12/2017 05:59:27 pm

If you were to watched the full ad it displays another woman of color transforming after the African-American woman. I can see the incentive dove was trying to make but they should have predicted the backlash the public will have.

J. Maple 1st

10/13/2017 07:01:27 pm

I don't think anyone can predict how the piblic will act when it comes to trying to diversify what is see in the media. Being in a country where controversy is prominent, it's almost impossible to avoid.

D. Tonche 1st pd.

10/12/2017 05:54:48 pm

From my previous knowledge, this is a controversial dove ad that was bashed by people in social media. One reason people took this as racist offense is because outdated soap companies will display a black person using their product, and after using they will become white. This insinuates that black people are dirty, this is the same concept the dove ad is emitting. If you view the whole ad, and not just a snapshot of you will what the marketing team of dove was attempting to do. Nevertheless, they should have foreseen the impact this ad would have to people. My opinion in the matter is that dove should have never realised this ad, despite the fact that they were trying to be diverse.

D. Parker

10/12/2017 07:23:51 pm

I agree with your statement. While the intent was good, the way the ad was performed gave off mixed meanings and left room for it to be interpreted incorrectly. Going off an educated guess, the commercial was directed by a white person because no black person would find the snapshot provided to be appropriate. A black person other than the actress should have been consulted. Companies need to work to be more diverse in their consumers and should start by making ads that aren’t going to be controversial.

Zakamion Murry 7th period

10/13/2017 08:36:13 pm

I agree with you because when you first look at the Ad ,you get mixed meaning about what the Ad is trying to say ,but at the same time the Ad is only trying to get people to buy their product.

T.Shelton

10/13/2017 07:24:22 am

I agree with your statement. When I first saw it I thought of the Black is dirty white is clean aspect , glad someone shared the same idea as me .

Brianna B.-6th

10/13/2017 03:20:49 pm

I agree with what you're saying

I.Chancellor 1st period

10/13/2017 05:50:36 pm

As a matter of fact, I saw this on a social media this past weekend, with a person making a satire of it, before I knew about the ad. With all honesty, people are mad because it showing a black person, becoming white or a lighter color, and them not remaining black. With all honesty, that is so crazy that they show black as ugly and white is not.Again, they was trying to show that black is ugly and white is not ugly. With all honesty, they should have seen, the drama this ad would cause. In conclusion, they should have never released the ad, even if they were trying to bring diversity to their company.

B. Haynes 1st

10/13/2017 10:55:21 pm

I agree with you. While the commercial was taken out of context, Dove could have portrayed their message in a better fashion, as well as actually taking into consideration about how this would impact people, even if their intent wasn't to be malicious.

D. Parker

10/12/2017 07:21:23 pm

The ad tries to be inclusive towards people of all skin tones by showing a black woman become a white woman, which is lovely, but it is still flawed. It applies the ‘one equal race’ drivel that many faux progressive white people spew. White people are equal to people of color, but not the same. That should never be ignored and this ad was problematic because of that. While the sentiment is appreciated, there is a better way to show that people of color and white people are equal and can use the same soap. at the end of the day, this commercial boils down to performative activism/support to revive a pat on the back from liberals and to ultimately pull in more consumers.

T.SHELTON 1st

10/13/2017 07:20:57 am

The message dove was trying to convey was good but not executed correctly . Instead of showing unity it showed separation . Instead of doing it like that they could have done a group of all skin colors and races and gotten their message across better . This just comes across as racist especially to black people because of what our ancestors have been through. There were ads like the one above back then . A black person would be shown washing their chorale skin with a certain soap and underneath would be marble white skin . It’s honestly disgusting. I don’t believe that Dove was trying to cause harm but they accidentally did just that .

C. Villanueva 1st

10/13/2017 09:42:22 pm

I agree, they could have set up woman across each other showing the good of the soap. It does show separation and it could have been done better. Dove could think things throughly more since everyone is sensitive now a days.

kaleb washington 6th

10/13/2017 09:37:19 am

There is nothing wrong with Dove trying to say that "all skin deserves gentleness" . What I have a problem with is the picture and how it doesn't really portray the "intended message". This picture reminds me of white washing A black person other than the actress should have been consulted. Companies need to work to be more diverse in their consumers and should start by making ads that aren’t going to be controversial.

Jalen Butler

10/13/2017 10:40:39 am

I believe this advertisement is about their product being multi-cultural yet it isn’t completely clear of that from the picture. The fact that there does have to be a Black and White women to show your product is for every one. This is a complete promotion flaw. Although, there is a slight confusion, the message is great. Unlike other companies and advertise to a single skin tone, or racial feature such as hair or makeup.

Brianna B.-6th

10/13/2017 03:18:52 pm

I agree with this ad.... at first I thought it was showing racism but I went and looking back a it and its not...its just showing how dove can make your skin look better.

Makayla W 7th

10/13/2017 10:59:21 pm

I have the same opinion although I still don't have a clue what the ad was trying to say/reflect,all skin should be taking care of despite the color.

I. Chancellor 1st period

10/13/2017 04:21:21 pm

In the image above, I see a black woman on the top pulling off a brown shirt and I also see a white woman, wearing a white shirt, completely taking the brown shirt off. Plus, they both have the same hair style, which is a bun and a Dove bottle on the smaller lower right hand corners of each box. With all honesty, the ad is distasteful, and wrong on so many levels. What I got from the ad is that, black is ugly and needs to be bleached, to be beautiful or standard. Plus, it shows me that, the Dove organization is saying black is ruff and not gentle, while white is gentle and soft. In conclusion, the ad was disrespectful and racist and who ever did this, should be fired.

C.villanueva 1st

10/13/2017 09:40:20 pm

I don't see at all where they are trying to say black is ugly and needs to be bleached or that black is rough. It's a dove commercial, their saying everyone skin is rough... it's trying to make you buy their product not discriminate. We rarely see black woman on tv but when we do see it we judge it all. We are the reason there is no color other than white on the screen, people get scared to lose clients all because we want to see the bad.

J. Maple 1st

10/13/2017 04:26:13 pm

The message of this Dove commercial was clear: Dove can be used by people of all skin colors. When I first saw this ad, the only
thing that struck me as racist was the color of the tshirts. If they had the same color shirt, the feedback wouldn't have been so negative, because it would have symbolized equality. Contrary to the shea moisture commercial, where there was a lack of black representation in a hair care line that was originally created for black people. This ad was nowhere near as bad as shea moisture, and really doesn't cause for all of the controversy.

Hope A. 1st period

10/13/2017 06:34:28 pm

I think we should all agree that diversity is a beautiful thing. I liked seeing this ad because it was pure, sand presented a message about diversity in skin care products. The ad was not racist, nor did it promote self hate or any other type of hateful idea. However, I think that many people would call this ad racist simply because of everything that's happening in our current society. Either that, or they're closed minded individuals that want to find a fault in everything.

S.Williams 1st.

10/13/2017 07:14:56 pm

I find this ad to seem as a nice ad that is trying to explain that their soap takes care of different verities of skin. No matter what skin you have they can take care of it. So man people may see it as an act of rasisim but it doesn't have anything to do with rasism. People may jump to conclusions in this situation, but just because we are having a difficult time right now as african americans doesn't mean everyone is acting rasist towards the community.

D Rodriguez 7th

10/13/2017 09:20:47 pm

I understand what your trying to get to, but the ad explains that the soap is for verities of skin in a insignificant matter. Dove should of been smart enough to know that many dark skinned people would get offended by the ad. So they should of tried advertising they're soap for any skin types in another way, a smart way.

Ty Smith 6th

10/13/2017 07:17:56 pm

I think this ad was very racist because what was the point of showing an image like that. Then the same thing happened in 2011 Dove"s before and after advert chart the transition of a black woman to a white woman after using its body wash. And I don't think Dove is sorry for posting this on social media.

Jeremiah.S

10/13/2017 07:18:31 pm

A major issue with this advertisement is the lack of representation when it comes to race. By doing so they contradict their statement of all skin deserving gentleness. Overall, their methods of conveying the broad message do more damage than good and weakens their claim. The portrayal of explicitly black and white individuals feeds racial tensions and perceptions. However, with a few minor adjustments this advertisement could be an effective way to communicate equally.

D Rodriguez 7th

10/13/2017 09:14:18 pm

i agree with you. In the following ad, Dove seemed to have lacked effort in creating the ad. They were not very considerate of what other people could of thought and felt about the ad.

W.Crawford III

10/13/2017 11:27:01 pm

I agree with you dove could’ve came up with a better way to prtray the message they were trying to get across.

Alexandria F. 7

10/13/2017 08:10:49 pm

Dove is being bigotted. They are refering black people as diry cause of their darker skin tone. It's rude and wrong for what they put out.

Zakamion Murry 7th period

10/13/2017 08:32:20 pm

My opinion about the Dove Ad is that who ever made the Ad is wrong, because this is racism , they are trying to say black people are dirty in my oinion

J.Bonilla - 4th

10/13/2017 10:15:20 pm

I see the point that you are making. Racism is a an ongoing topic that has been around for centuries. Today’s society is very racist, many may take it the wrong way. They could’ve showed it differently.

D.Moseley-4th/5th Pd

10/13/2017 11:52:11 pm

But is your perception based off what you see in on surface level or is it developed through research and understanding ?

D Rodriguez 7th

10/13/2017 09:09:54 pm

In my opinion based on the commercial ad, i believe that the company Dove is trying to imply that they're product works for every skin type but they did not get enough of that point down. i understand one getting offended by the ad because as the dark skinned lady takes off her shirt, a light skinned appears, which would of course offend people who aren't light skinned. I believe Dove should have pointed out a better way to demonstrate that they're product is for any skin type or color. For example, they could of brought in many woman of different skin tones together to have made the ad, instead of coming up with this effortless, not thought through about, ad. This ad is indeed offensive and insignificant.

J.Grant

10/13/2017 10:14:45 pm

I totally agree with what your are saying there isn’t anything wrong with the picture it’s just advertising there product like a normal company would do

C.villanueva 1st

10/13/2017 09:36:21 pm

I like this ad considering how they let a darker skin tone join the commercial. Most commercials now a days don't have black women in them so it's something new. It's representing equality in my opinion, all types of skin need to stay smooth. I am aware it's something new for us so of course someone always has to judge in a negative way even if their striving for good. People tend to see the bad and not the good or in other words, see the glass half empty.

S.moncivais 4th

10/13/2017 09:41:53 pm

The ad made by dove make me think about diversity. Dove was trying to advertise a new product, for all types of skins. The main problem here is that it looks that the white woman is taking the black woman off. Dove should have used different ethnic group to provide other prospective in the image. Also this image portray white washing, because you can interpretate that if you use this product so much you could get lighter. At this point people disagree on this image so much, because the way that they tried to send the message was wrong.

J.Grant

10/13/2017 10:05:16 pm

I feel like this picture first off isn’t racist . It’s a video and I feel like they only took Certain parts out the video to make it feel like it’s racist because at the end of the video it shows a Asian woman . The dove company wouldn’t do anything to jeopardize their work because it’s too many that use there product. So I feel like the video didn’t mean any harm people make things bigger then what it is they only pin point the black women and whites women

R. Garcia 1st

10/13/2017 11:38:49 pm

I too think that their intentions weren't to harm anyone. I just think Dove didn't review the ad carefully enough. I also think that because of the history the U.S. has with racism and slavery, the people reacted like they did.

J.Bonilla - 4th

10/13/2017 10:05:26 pm

The advertisement is very controversial, some of the audience may see it as racist, while the rest may see it as an ad trying to involve more than one ethic group. There could have been better ways to display more than one racial group. A darker female transforming into a light female brings history back, for example Michael Jackson. He changed from being dark skinned to being light skinned. This image makes the audience feel uncomfortable because it depicts that a person of color is not clean, as oppose to a white or caucasian person.

Z.Williams

10/13/2017 11:55:20 pm

I strongly agree with you Ms.Bonilla, people have different perspectives of the intention of the ad. Some people view the shirt removal as whitewashing while others view the independent factor as the lotion and the fact that it is available to both women regardless of their race. They both use it and are satisfied with the results. The common factor is that both ladies are satisfied and able to use the lotion meaning unity. Never in the video is there a conflict speaking of accessibility or unfair treatment, therefore the message is positive and the ads purpose is not to express racism or to idolize white people.

Summer Johnson 1st

10/13/2017 10:20:58 pm

Looking at this Ad I have gotten two different ideas. The first one is that Dove is trying to tell us that their product is for everyone and not just a certain group of people. They are trying to say that this product is equal. I think this message could’ve been well portrayed but it could’ve been executed differently so people wouldn’t get a different thought. My Second idea was that they are trying to tell us in order to have good use of this product we have to be white. It if as if they are trying to brainwash us.

B. Haynes 1st

10/13/2017 10:46:21 pm

I don't feel as if the intention of this commercial was to offend anyone. The main message Dove wanted to get across was that their soap works on all skin colors and types. The message should have been portrayed in a better way so people wouldn't be offended. It's really all about context, and this screenshot of the commercial gives the illusion that Dove was representing the ideology that white is pure and black is tainted. My opinion is that Dove should try to be more careful about how they want to depict diversity in the future, and how they choose to do this can either cause a negative or positive impact on their consumers.

Z.Williams

10/13/2017 11:41:36 pm

I agree with your analyses Mr.Haynes, the meaning of the add was to simply advertise their product to all people and not discriminate and only allow it to one race. The lotion is to be shown to work on all skin types regardless of the pigmentation of the person. The two races represent this because they are the most discriminated and shown as opposites. The dove add therefore, gives the message that no matter if you have opposite colors, features, skin types, and personalities, the product is open to all.

Makayla W 7th

10/13/2017 10:55:20 pm

What the image shows/tells me is that all skin should be treated equally. All skin is not the same but the products such as dove should be for all skin. The image also tells me that everyone should take care of there skin more with dove.One thing I don't understand on the image is why they have a black and white women taking of the same shirt like what is the point. In conclusion we all should take care of our skin no matter what the product is or what color you are.

R. Garcia 1st

10/13/2017 11:04:02 pm

The Dove ad was meant to further express the company’s “Real Beauty Campaign”, whose purpose is to show that beauty is not bound by age, size, ethnicity, or hair color type, or style. To which I think it is more than evident that dove failed. The ad shown above is of a black woman lifting her shirt to reveal a white woman. Which can be roughly transcribed into “use our product and you too will turn white” (an exaggeration, but you get my point) Now the full ad, then shows the white woman lifting her shirt to reveal a tan skin colored woman, Yet the response to this part of the ad is not like the one for the black and white woman. The issue here, i think, is the history the U.S. has with slavery, segregation ,and racism. Due to its history, the turning of a black woman into a white woman is perceived to be as a sign of white superiority, ie., just like a little brother wanting to be his bigger brother,is inferior, a black woman turning into a white woman is perceived to be inferior.

W.Crawford III

10/13/2017 11:24:08 pm

I don’t like the ad because of the simple fact that dove is a soap or cosmetic company. Anyone first thought while looking at the ad is they are washing the pigment off. With all the controversy going on in the U.S. this just adds to the pot. I feel that the owners of dove will say they meant no harm but they know what is going on in the world. Also, it keeps their company name hot or buzzing so sales will go up.

Z.Williams

10/13/2017 11:34:39 pm

The ad is a positive add. Its purpose is to represents the dove company as diverse and the dove lotion as capable of providing all people with smooth and attractive skin. The facial expressions that are both smiling representing happiness for both races. The ad most likely uses black and white instead of two other races to give an immediate idea of diversity. The history between both races involve the fight for civil rights and violent acts exchanged, because of this when white and black is shown people immediately think of race and how it is involved in the add. If two minorities were shown the idea of diversity would not exist because of the lack of history between the two races, add would have a higher change of being interpreted incorrectly.

D.Moseley-4th/5th pd

10/13/2017 11:50:33 pm

My initial perception of the dove advertisement was that they were promoting white supremacy and of course it was allowed to be aired because our own President doesn’t appreciate diversity. But that all changed when I viewed the whole video instead of looking at that controversial image. The video showed three different skin toned women representing white,black, and Hispanic . The image only presents two of the three leaving out that third woman which was Hispanic, which suggest the culprit’s motive behind that screen capture trying to make the money for negative commentary. On the surface level, it gives off the vibe of uneasy but their intentions were misinterpreted due to that one screenshot that caused their marketing strategy to fail.

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Mixed Ink

Mixed Ink is our class blog, the window into our souls. It was designed to improve students' writing, critical thinking and communication skills by giving them a platform to provide meaningful content based on their interpretation of what they see.

Although the students receive a grade based on a rubric for completing this assignment, they are not graded on complexity of thought. This is a place where students of all levels can freely, confidently and creatively express themselves and their opinions in a nonjudgmental platform. They are required to respond to and critique each other, but degradation, slander, lewdness, etc., will not be tolerated.

Bridge Builders

All subjects are vital to learning, but English is the bridge of communication. So let's build the arch, one word at a time...

Grading Rubric

Learning Objectives

Communicate effectively
Be aware of current events
Write concisely
Boost critical thinking skills
Be accountable
Follow directions
Have a voice about what goes on in the world around you