EPIC Content™
Like a carpenter uses his tools to craft structural masterpieces, a writer can draft Engaging Powerful Informative Creative (EPIC) Content™ using tools from The Writer's Toolbox.
The Writer's Toolbox
Whether you are a novice or a veteran writer, you know that perfecting literary art is an ongoing process. With that in mind, don't worry that you don't use all these tools all the time. It won't always be necessary. Use them as you need to. You may need to use the same tools for different drafts or just one for a bit of fine-tuning.
Note: The Writers Toolbox is frequently updated, so bookmark or visit often!
Note: The Writers Toolbox is frequently updated, so bookmark or visit often!
Rhetorical Devices
Ethos: Ethical appeal uses the character or credibility of the speaker to persuade (e.g., a car commercial that uses the President to sell it).
Logos: Logical appeal uses statistics and facts to persuade (e.g., a car commercial that uses facts about the car to sell it).
Pathos: Emotional appeal uses emotion to persuade (e.g., a commercial that shows a family in a near-accident being saved by wearing their seat belts to sell a car).
Kairos: Urgent appeal uses time constraints to persuade (e.g., a car commercial that persuades by saying, "time is running out," "today only," etc.)
Logos: Logical appeal uses statistics and facts to persuade (e.g., a car commercial that uses facts about the car to sell it).
Pathos: Emotional appeal uses emotion to persuade (e.g., a commercial that shows a family in a near-accident being saved by wearing their seat belts to sell a car).
Kairos: Urgent appeal uses time constraints to persuade (e.g., a car commercial that persuades by saying, "time is running out," "today only," etc.)